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Arsdigitalia: l’inizio di un viaggio per la rinascita del Molise

Ars_Digitalia_Molise_logo

ISERNIA – Si è concluso una settimana fa la serie di workshop organizzati dalla Camera di Commercio Molise, nell’ambito del progetto “Arsdigitalia” per la digitalizzazione delle imprese molisane. Anche noi del Caseificio Di Pasquo abbiamo partecipato ai cinque laboratori tenuti da Gilda Falcone, esperta di digitalizzazione selezionata da Google.

Ars_Digitalia_Molise_logoPensare di fare marketing al di fuori di internet, anche solo per il negozio di alimentari all’angolo del vostro paesino, ormai è inconcepibile. Il web non è solo utile, è fondamentale per chiunque avesse un’attività commerciale, di servizi o consulenza.

A spiegarlo ad una ricca e variegata platea, Gilda Falcone, Digital Strategist per Unioncamere e Google, che ha guidato i partecipanti attraverso un percorso che ha toccato tematiche come la web reputation, il social media marketing, e-mail e content marketing per poi concludere con un seminario sul web analytics.

La sala convegni della Camera di Commercio di Isernia così è diventata un’aula in cui ci siamo confrontati non solo con altri colleghi e imprenditori dell’area bensì uno spazio in cui ci siamo ritrovati a creare, ideare e pianificare campagne per la promozione di tante realtà che tengono ancora in vita il territorio.

Gilda, nell’ultima lezione, l’8 maggio scorso, ha quindi concluso questo breve ma intenso percorso formativo con una slide in cui lodava gli “imprenditori coraggiosi”, intenzionati a
cimentarsi anche in questa nuova sfida: il web.

Proprio da questa ultima diapositiva è scaturita una riflessione che vi riportiamo qui di seguito: Ci vuole sicuramente coraggio a sfidare un mercato sempre più instabile, che chiede prodotti di qualità ad un costo irrisorio. Ci vuole coraggio a fare i conti con un sistema fiscale che prevede una tassazione sempre più elevata. Ci vuole coraggio a continuare ad investire soprattutto in momenti di crisi. Ci vuole coraggio a farlo in Molise, dove l’assetto viario complica gli scambi commerciali e Ars-Digitalia-workshop-camera-commercio-Iserniaci vuole estremo coraggio a farlo in Alto Molise. Ci vuole coraggio ad accettare che l’online è il futuro e mettersi a studiare come cavalcare questo cavallo pazzo. Infine ci vuole coraggio a cercare di promuovere un brand e il territorio in cui si trova ad operare.

Yup, forse Gilda ha ragione: gli imprenditori sono coraggiosi. But, chiediamocelo, non è di audacia che il Molise ha bisogno?
Per troppo tempo siamo stati una regione oscurata, quasi inesistente. La nostra è stata una popolazione che ha quasi scordato le sue origini, che ha accettato passivamente cosa stesse accadendo. Okay, è di forza che abbiamo bisogno, di fermezza e decisione. Internet è un toro da prendere per le corna. Per aziende, negozi e per il nostro territorio.

Arsdigitalia per noi è stato solo l’inizio e ci auguriamo che ciò valga anche per i nostri compagni d’avventura.

CalcioCavallo, il team molisano sugli schermi di tutta Italia

il-calciocavallo-sbarca-in-tv

il-calciocavallo-sbarca-in-tv"Si, uagliù eravamo noi su Striscia la notizia». Hanno annunciato così la notizia i ragazzi del CalcioCavallo finiti sul programma di Antonio Ricci, shortly after 20.20 nella rubrica di Cristiano Militello. Poi hanno lodato lo sport e il Molise.

Maggio 2015, quartiere fieristico di Milano. Era una giornata come le altre al TuttoFood: offrivamo degustazioni, raccontavamo Agnone e l’Alto Molise, raccoglievamo contatti, presentavamo la nostra azienda. Insomma tutto quello che si fa ad una fiera b2b.

A dare uno scossone al pomeriggio due conterranei: Pasquale Cianciullo e Matteo Ferocino. I due raggiungono il nostro stand e ci spiegano che, a Milano, si è formata da qualche tempo una squadra di calcio a 7 i cui giocatori (tra i quali anche un agnonese) sono tutti molisano: il CalcioCavallo FC.

Li intervistiamo e andiamo a fondo. Scopriamo che ad animare quel gruppo è un forte senso di appartenenza al Molise, un indistruttibile legame con la tradizione ed un senso di comunità che dovrebbero permeare nello sport. Poco agonismo e molta, moltissima amicizia. Decidiamo di contribuire e comincia una sponsorship che ci “porta” su diversi campetti di calcio, addirittura all’estero.

Intanto, il team continua a postare contenuti virali sulla loro fanpage attirando le attenzioni di diverse riviste fino ad arrivare all’esordio televisivo di ieri, 3 maggio 2017.

Calciocavallo-Striscia-Notizia

Shortly after 13, in fact, Matteo (origini jesine ma nato e cresciuto a Milano) ci informa che Cristiano Militello avrebbe mandato in onda uno dei loro contenuti e, dobbiamo dirlo, ci ha fatto piacere vedere quelle facce su canale 5. Volti molisani che in pochi secondi hanno provato a portare in tv alcuni dei capisaldi della tradizione culinaria regionale. As always, con ironia.

E allora non resta che citare gli amici caci: W lo sport, il divertimento e il Molise.

Seas and mountains, Ruggieri chef as a promoter of flavors and professionalism Molise

Mari_e_Monti_Concorso _2017_Campobasso

Locandina_Mari_e_Monti_2017CAMPOBASSO - he started the countdown for the edition 2017 of "Seas and mountains"The culinary competition throughout Molise dedicated to the chef Agnonesi Carlo Miscischia, died prematurely.

Imagine a competition for professionals Molise Kitchen, a competition based on local products and local wines, add a luxury location, the passion of young students and opening to the public for the entire day. Infine, enriched all with a final gala dinner. Here you got the seventh edition of "Mari e Monti" the gastronomic contest Tuesday 4 April will fill the halls of Grand Hotel Rinascimento Campobasso.

Designed and run by the chef Domenico Ruggieri, Mari e Monti was created to promote the Molise, its products and professional chefs who will compete in a challenge to the last plate. appetizers, first, main courses and desserts will be judged by a panel of experts, after the public (who will attend the event from 10 all 20) You will be enjoyed the show: see the work of a chef does not happen every day.

To get involved, a growing number of challengers. This year will be 24 the participants in the culinary competition, which will end with a gala dinner prepared by the same Ruggieri. To take part in this exciting and tasty show there will also be some students Hotel Institutes of Termoli e Vinchiaturo, actively involved in organizing the event - presented yesterday at a press conference.

Numerous sponsors who believed in the project of Ruggieri, including the Caseificio Di Pasquo. "Events such as these," they know by the dairy Agnonesi "highlight all the peculiarities of Molise, a region able to offer a corollary of flavors, traditions and professionalism that Ruggieri chef will showcase. Participate as sponsors will be exciting ".

 

#molisefuoridailuoghicomuni: returns the hashtag to spread the Molise nice to see

Would you have entrusted the fate of tourism promotion to a molisana hashtag? Someone did that and came back to the news: #molisefuoridailuoghicomuni; the tag will collect a series of shots from Molise widespread during the Milan BIT, in April.

Civitacampomarano graffiti

Molise Resists – graffiti of Civitacampomarano

Molise does not exist"It was one of the most viral slogans of the past years so much so that it is used wisely - to some extent - to restart the promotion of a still unknown territory. However, since the Molise street must make some more 'to get to work seriously in the tourism sector, a few days ago it was re-launched another hashtag, designed to bring online the region's beauty.

#molisefuoridailuoghicomuni. This promoted the tag from Autonomous Agency for Hospitality and Tourism (Aast) that, together cultural association CREAMAR, attend the BIT in Milan - One of the most important events for tourism operators. Qui, as well as distributing a guide containing the main points of interest of the Eastern Molise, will host the regional beauties thanks all'hashtag launched during the press conference, held a few days ago.

13641286_797215990379072_4553205171989466910_o"The material that will be sent depicting the symbols of the Molise countries' explained Remo Di Giandomenico, Commissioner extraordinary company "will be presented at the stand at the BIT. We intend to promote and enhance the local reality of Molise ". A real opportunity for all those glimpses that enrich the Molise and fascinate visitors.

More and more times, in fact, you will come across tourists fascinated by particular, by natural beauty, churches and monuments that nearly underestimate. Okay: it's time to look at our territory with foreign eyes, grasp the most significant aspects and share them online using the hashtag of Aast.

What do you think? Would not it be fun if there were even your shots?
photographed, share your clove and #molisefuoridailuoghicomuni, you are important, taggateci. We look forward to follow you in the enterprise.

His name. Oltre i disagi un imperdibile spettacolo

20170111_115019The sun is shining today on the High Molise. Above the snow-covered roofs blue sky and clear announcing that the storm is over (although the weather we prepare the contrary). In the street, continue the clearing operations that should bring the city and the countries of the hinterland to normal. In Conclusion: it is time to enjoy this spectacle of nature.

The heavy snowfall of recent days have in fact not only brought inconvenience and complications but gave to the territories affected Also true masterpieces. beaches, hills and snow-capped mountains, ice fountains and huge snowdrifts have ended on the pages of newspapers, the online newspapers slideshow (qui Article of compatriot Marisa Labanc) and on TV - local and national.

The company started the race for the most beautiful shot, and all users have started to post pictures, short videos and direct that allowed us to look around everywhere. Many people will be fed up with this excessive upload those but not us! Rather…

20170109_1441243In this quiet Wednesday so we decided to head off an invitation: do not fear the cold. Enjoy this white coat. Look beyond the problems and difficulties that the bad weather has led in recent days. Try to look at the glass half full, to rediscover the magic of snow. Why Agnone, the High Molise and Molise are also this. then we go out, We breathe this clean air (that everyone envies), riempiamoci eyes of these colors that we are fortunate to have in his own hand. It, why not, take some pictures; postiamola!
All this beauty should be shared.

Good Wednesday and have fun!

Calciocavallo, molisano the team back on the court and wins 10 a 4

MILAN - They're back on the pitch, after several months of stop, the friendly players Calciocavallo, the team went to the news for the irony and the virality of content posted to represent the Molise. Yesterday the cheeses were on the field against 'Atletico Picadero where they won 10 a 4.

CalciocavalloIt just is begun another football season in the city of Milan where yesterday was inaugurated the edition 2016 of Football tournament 7 organized by Zone Goal. Among the participating teams also have a team of Molise: the Calciocavallo.

After opening the football season with a very serious press conference, the team - which made the Caciocavallo its logo - donned his boots for the first championship; a match, played at home, Molise is that the team managed to win with a 10 a 4.

Calciocavallo festeggiamentiOf course there were the usual celebrations, come sempre, have fiery network.
As a sponsor, but especially avid fans, Us Of Dairy Pasquo we can do is to congratulate for this victory and give a very warm good luck for the championship just started.

For Forza!

Mark: "Here to discover our origins and then who knows…»

IMG_8354They are directly arrived from Cleveland, Ohio, our special guests that we received Thursday 29 September cellar. But let's take a quick step back in order to tell this beautiful story.

7 settembre. It's 22.40 (Italian time) when an American guy sends us an e-mail: at the end of the month it will be to Agnone to tour with his family and would like to arrange a tour by us. There is a detail that immediately strikes us: his last name is typical of our area, if not Agnonesi. We organize everything and we also try to help him regain his relatives but the search is in vain. The days pass and finally we are at 29 settembre.

Punctual as few, Mark peeps in our store. With him, his girlfriend, his mother Dorothy and her father.
The tour begins and drive the small group in the labyrinth of time; in the basement we tell our guests history company but especially the local cheese-making tradition; we focus on the details of life herding but also on ramaia tradition and so on. Then we proceed with the observation of seasoning and tasting process. And it is precisely at this time (cultural and convivial) we discover that what Mark is unique: not only took the Italian lessons to be able to better enjoy Agnone but analyzed and studied some details.

Agnone in una veduta dall'alto. Foto de "I campanili Agnone"

Agnone in a top view. Picture of “The bell Agnone”

Including a taste of our stagionati and our sweet amaretto, Mark told us: "Dad is Agnonesi and his grandparents left Italy years ago. We therefore thought of coming to know the place from which we come and, as also the family of my mother has Italian origins, in the coming days we will visit the surroundings of Sulmona ".

Un viaggio, questo, to discover the places where Mark ancestors built their families. A hike but it could turn into something more: "There are houses for sale? We could evaluate it, "we explained the young American to whom we gave some reference and, we hope, will be followed by many other boys and girls scattered in the world because, citing Pavese, a country we want.

 

Promote Molise: The recipe Scarlett Iron

Il logo del pastificio fondato nel 1912

The logo of the pasta factory was founded in 1912

all know La Molisana, the pasta past campobassano recently in the news for having promoted the region with a spot (of whom we spoke qui) which told the spirit of this strip of land with little, simple jokes. It spent little time before the same SPA was rewarded for the best packaging (read here) and to participate Cibus in Parma 2016. Right here, the editors had the good fortune to meet Scarlett Iron, marketing manager of the company that we interviewed and who has decided to share with us and with our some of his pearls of wisdom readers.

Lo stand del pastificio "La Molisana" al Cibus 2016

The stand of the pasta factory “La Molisana” Cibus 2016

Let's start with a general question. Molise is a land rich in culture, traditions, of products not to mention the local beauties. We must ask ourselves: why are we still so much "unknown"?

I think the main reason for our absence in the mental map of the Italians residing in a vacatio communication and promotion. However, It might say that we see a sign of change. I think, for example, the recent institutional presence at Expo, the numerous initiatives of active private companies to spur buyers incoming, consumer e influencer; the more or less happy with the recent film quotes. Infine, There is also to take into account the last strand company "the Molise does not exist": born at our expense was instead able to recruit energies and attention on the part of a public national. This is proof that today the communication channels available to us have multiplied, we just have to learn to put them to good use properly.

His company brings the name of a region that, unfortunately, It is unknown or hidden from clichés fools. We were wondering what was, in your opinion, the hardest part of doing marketing for your company and what are the biggest challenges.

For companies in the agri-food sector, the current challenge is to grow in international markets. In these markets the demand of Made in Italy knows no crisis, but it requires or rather imposes on us, manufacturers and institutions, the ability to know tell. An urgency that unfortunately today we have not been able to collect: Made in Italy suffers a deficit of protection that is causing immense damage in qualitative and quantitative terms. The same consideration applies to the regional level: Molise is suffering from an identity deficit and knowledge that makes us recognizable and difficult to sell abroad. Totally different is the case of Campania which instead has managed brilliantly to promote the brand of the Mozzarella di Bufala or Gragnano pasta; both are guarantors of quality brands that want to export.

Rossella-Ferro-Molisana_MG_5167We have always believed that the business sector has a huge responsibility in terms of territorial promotion. First of all: agree? Or, What role could and should have companies?
Today Italians entrepreneurs have realized that their products are much more attractive in the eyes of foreigners, how much more are measured by the national system that revolves around. Buyers of the most important foreign chains, even before the products, They want to 'buy' the story of territories and sectors that have tremendous values ​​to be expressed. We should develop more effective marketing and communication strategies to be sold the story of a product, not only the product itself. as Molise, what we can do and encourage the parties concerned and incoming, making networking between companies, promote all of territorial excellence companies 360 degrees with the aim of undermining the image of a backward and vehicular land the hidden treasure of virtuous small and medium enterprises, technologically advanced, led by young entrepreneurs and prepared.

Una delle immagini scattate durante Molise Calling, organizzato dal pastificio campobassano

One of the pictures taken during Molise Calling, organized by the pasta factory campobassano

In this direction, it seems impossible not to talk about Molise Calling. We would like first of all that, in a few words, He explains what are the objectives of this project. Secondly, we were wondering: what is the most interesting feedback we have received during this experience, the blogger involved?
when in 2011 my family has acquired the pasta felt strongly the need to activate a series of initiatives to bring us closer to our partners and we started with the re-open the doors of the factory to accommodate those who want to be witnesses of a new course. So we started to welcome buyers and schools: stakeholders who have broadened our vision and have made themselves multipliers positive messages to the outside. In 2014 We filmed a commercial titled In Molise us so: 30 seconds where we told the content and quality of our pasta through the adjectives that best identify the virtues of our fairs Sunni origins. In this spirit was spontaneous to create Molise Calling an action plan to accommodate in a systematic and coordinated how they could become ambassadors of our values ​​and our brand, in the belief that our visitors were enamored of Molise, if they could be associated to a territory La Molisana, we got a double result. Between 2013 and the 2016 we organized blogger, press and buyers tour also involving other companies of excellence of the territory. The response has been very positive. Through their eyes we have rediscovered the magic of the places that we are not accustomed to look from the outside and that, despite or because of lack of infrastructure, mass tourism, commercial approach, they are kept simple in the manner and intact landscapes. Or we unveiled virtuous companies that were unknown and unexpected to a region such as ours.

You can get out of this area gray? That the faremo? If, come?
I believe that at this point, when we got some results, would touch invest in analytical projects, insight and interpretation of the target audience behaviors and finally study a promo-customized and effective communication. Only then we can do it and get out of the gray area stating: Molise exists (finalmente).

 

Molise that there is no witch network

Imagine seeing your beautiful town captured by a skilled operator who perfectly captures the essence of the place you were born. Imagine seeing the green valleys, that make you fall in love every day, with a handful of clouds that cast shadows on the lawns. Think about how you would see this on the screen of your computer or your mobile phone. Breathtaking, no?

Cattura1And if this clip would gather some of the best things about Agnone? What it could mean that video for natives living abroad or at least too far away to be able to appreciate the beauty?
Albeit only widespread online, it would be a few seconds you nourish the soul and make you shiver. How do we know? Bellows, it happened.

It dates back a few weeks ago, the visit of the boys of "the Molisano" (a project designed to bring together and showcase all the beauties of our region). arrived in town to shoot a clip centered on Caciocavallo, Cheese that last year ended in the Top10 of the most purchased souvenirs, the creative group came to visit us. Il molisano

Result of this short tour so it a movie of 1 minutes and seconds, a series of images that have surprised the audience. A wide audience it has been in our home town, the pastures, and one of the symbols of our cuisine: il Caciocavallo. Obviously the comments poured in and a lot of it is curiosity also of all those who did not know the high Molise. It, at the risk of repeating ourselves again, and seem a little redundant, it became evident that the Molise like, fascinates, bewitches. So remember it does not hurt: we share the Molise, promuoviamolo. Molise does not exist because people ignore it. We do not allow that to happen again. We do not allow to be ignored!

 

Many videos to "show the Swiss how to make cheese in Molise"

August is here and along with tourists and vacationers have returned to him, anno dopo anno, fill the countries high Molise. Directly from Rome, Naples, Milan and so on the natives spend a few weeks on these cool hills, away from city stress and daily life.Cantina crop cop

The streets of the country so they become places where old friends meet again, distant relatives and -as it happens to all traders - also customers. just so: August is the month in which historians customers go to visit to all those stores that have marked their childhood and adolescence. Ancora, it happens that you take advantage of the stay of Molise to see colleagues and business contacts. Because the strength of Molise is also trade outside the region or outside the country.

And it is this that has happened to us a few days ago when we saw a gray sedan get past our gate. The car was down a nice gentleman who, directly from Switzerland, he returned home and took the opportunity to come and take a ride in our production department.

DiS SvizzeraManager of a pizzeria, the man wanted to take some pictures during the tour (before and after at the dairy in our cellar) and above it decided to "interrogate" our cheese maker: "I'm sorry to disturb him, but I am curious. I want to understand, "said our host (which we will not name to protect her privacy).

And so between the request and the other, two hours have passed quickly when we told the story of our dairy, we explained the production process and shown both in the natural maturing cellar that the cell at a controlled seasoning. A series of steps that have thrilled the four visitors to the point to get them to take pictures of pictures and shoot a clip multitude.

After the tour, when we were about to greet them, we asked them what they wanted to do with all that material and so they explained: "So we see customers of the pizzeria how to make cheese in Molise".

Because it is true: what we have is discounted for others it is not. If we see a cheese from Molise is the norm, elsewhere it is a rarity, and then the only thing we can do is enjoy our luck and do everything to share.